Digital
logo reveals
Deliverables: 5 Short Logo Reveal Videos
Methods: Pixel Animation, Vector Animation, Rotoscoping, Kinetic Typography
I was tasked with bringing 5 existing logos to life by animating a logo reveal. I was able to a variety of methods and programs in my execution of each animation: Rotoscoping, Vector Illustration, Procreate, Illustrator, InDesign, and Photoshop.
I animated logo reveals for Firehouse Subs, Band-Aid, Cisco, Clinique, and Lego.
Firehouse Subs
Sub Sandwich Restaurant
Methods: Created using vector graphics in Illustrator, assembled in InDesign, and edited in Photoshop.
Concept: I’m a regular at my local Firehouse and wanted to create a reveal that embodied that fast-paced environment of the restaurant as well as the job of firefighting itself.
Band-Aid
Adhesive Bandage Brand
Methods: Created by filming a top-down video peeling a Band-Aid off a flat surface, selecting the key frames, and then tracing over each frame in Procreate. This method is known as Rotoscoping.
Concept: I chose to simply illustrate the process of using a Band-Aid: sticking it on, waiting, and peeling it off.
Cisco
Technology Infrastructure Company
Methods: Created by concealing and reveling parts of the logo in Procreate.
Concept: Because the logo already includes these network signal shapes I brought them to life by making them blink as the signal grows from weak to full-strength, finally revealing the wordmark.
Clinique
Skincare and Cosmetics Brand
Methods: Created by taking photos of a Clinique serum bottle, setting the element in place in each frame, and then tracing over the frames in Procreate.
Concept: I considered how some labels on clear containers are barely visible without the contrast of a colored liquid inside. The logo would only be “revealed” once the product, the serum, became a sort of backdrop. So, I was excited to use that concept along with animating flowing liquid for this logo reveal.
Lego
Toy Company
Methods: Created using Vector Illustrations in Illustrator, assembled in InDesign, and edited with Photoshop.
Concept: I decided to simply build the logo out of Lego bricks on top of the Lego Baseplate and then reveal the logo once it was all assembled.